To make money in the music industry, you will have to learn the most efficient methods of music promotion. Before you can play before the huge crowd, you have always dreamed of you have actually to get an audience. YouTube happens to be one of the most effective ways to generate an audience relatively quickly.

Just keep in mind that promoting on YouTube is just like promoting anywhere else. It won’t be a case where you upload your video and then become an overnight success. It’s all about the content that you are displaying, and before you get started, you should take the time to consider a few things.

It sounds strange, but the quality of your music isn’t the only thing that matters with this kind of music promotion. Even if you have excellent skills and catchy lyrics, you have to have a good handle on production as well. You can’t make your song last more than 5 minutes, but these 5 minutes will take a significant amount of time and effort to get done right. The equipment that you use to film the video has to be high quality.

With the amount of people that may be viewing your video, you want to make the best of your opportunity to impress them. You have to impress them so much that you will begin to build up this massive following that will attend your shows and fill up the venues. The best way to get people to listen is to convince them that you deserve their attention, so give them a perfect video that is as fun to look at as it is to hear.

Even though YouTube is a perfect way to build your audience, it isn’t exactly the only way to do it. Even though it is the best way to begin, you may not be able to do a lot of selling online if you haven’t got a website to work with. However, you still have to think about what is going to be the most convenient way for your fans to get a hold of your R&B music. This is why if you don’t have a website you should get your music listed on iTunes or Amazon. Not having a website will also mean that you will need to be in contact with your fans on a personal level.

It will be utterly pointless to make the video in the first place if no one can find it. This is why the name is so important. You will have to know enough about keywords to get your video to rank in the search results. Don’t forget to update all of your Facebook and Twitter fans about where they can find your video!

Using YouTube to go viral with your videos can make all the difference in the size of your fan base. Needless to say, the internet has completely changed the face of music promotion forever, so jump on board and start promoting your music in the most effective way possible!

Due to the bulk stream of people being entertained through YouTube music and videos, several music artists today are using it to advertise their songs and music videos. It allows everyone to see and hear their songs in addition to to promote themselves and be discovered globally by just simply uploading into the YouTube websites. While YouTube converts all uploaded videos to Flash video, users and viewers should have installed a flash player program on their computers to play the YouTube videos. As for people who wish to view the video offline or hears the music anywhere, the question on how to download YouTube video always puzzled their mind.

Due to digital rights management and all of the legalities that entail, YouTube is never going to support natively downloading and conversion of videos and therefore, it’ll always be the purview of the consumer to use a third-party solution to facilitate their tries to download YouTube videos and convert an ordinary music video into something playable in any media player and other portable gadgets.

With all these advantages, protection of copyrights and exposure to R&B music fans that YouTube offers to musicians, it would be an outright choice to launch your R&B music career on YouTube!

Here’s an Awesome Video on promoting R&B Music

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Rhythm and blues fuses soulful singing with a strong backbeat, and it was the most popular genre of music created by and for African Americans between the end of the Second World War and the early 1960s. Renowned recording artists such as James Brown, Little Richard, and Ray Charles are ranked high among the most influential R&B performers of their time. These artists were among the first to be inducted into the Rock and Roll Hall of Fame.

Brown was renowned for his relentless touring and high energy stage performances, and his album Live at the Apollo received unprecedented success with songs like ‘I Got You’, and ‘Papa’s Got a Brand New Bag’ being massive cross-over hits.

Migration of black communities to the cities helped create a younger, more urban audience and by the mid-1940s the dominance of swing music had begun to fade, but there remained a demand for exciting dance music. Earlier on, artists had started to break away from the formula of big bands and were instead opting to perform in small combos and emphasize blues-type vocals and strong structures.

Prominent instruments included piano and saxophone, but bass and electric guitar were later incorporated to boost volume and intensity- which made this new sound perfect for radio and jukeboxes.

The term rhythm and blues was in fact coined by Billboard magazine when in 1949 editors renamed it ’race records’’, as a way to reflect emerging changed in the social status, musical tastes and economic power. This shift was brought on by new independently owned radio stations and record labels marketed to the black community. As the new artists emerged, R&B music began to capture the imagination of white audiences, and that eventually led to the popularity of rock and roll.

The heart of R&B music was in Georgia, where venues such as the Royal Peacock Club, the Municipal Auditorium, and the 81 Theater offered live acts. Integration of R&B into mainstream broadcasting can be traced back to when Zenas Sears, a white disk jockey with ties to Atlanta’s black community started a late-night R&B show on WGST in 1948 and went on to become a popular talent agent and promoter. In1956 he bought the radio station WAOK, and switched it to an R&B format.

R&B maintained tempo and the drive of jump blues all through the late ’40s, but the emphasis was laid on the song itself, rather than instrumentation. It during the ’50s the music was dominated by vocalists such as Ray Charles and Ruth Brown, as well as groups like the Coasters and Drifters. As time went on, R&B metamorphosed into soul music, which was funkier and looser compared to the pile-driving rhythms of R&B.

Soul went on to describe a lot of R&B-based music styles, from Motown’s catchy acts to the more diverse sounds of Stax/Volt, the soul had begun to evolve.

During the early ’60s, soul music remained fairly close to its R&B roots, but artists pushed the music in new directions. Different parts of the U.S. produced different kinds of soul. In areas such as New York, Philadelphia, and Chicago, much of the music focused on smooth production and vocal interplay. At the same time, Motown Productions focused on making a pop-oriented sound that had its roots in R&B, gospel, and rock and roll. Southern music was harder and tougher and mainly relied on raw vocals, syncopated beats, and blaring horns. All these styles of music formed soul music, which dominated black music charts all through the 60s and in many instances crossed over into pop charts.

In the late ’60s and ’70s, soul music began to splinter apart, and influential artists such as Sly Stone and James Brown developed funk. Leon Huff and Kenny Gamble started Philly Soul with the O’Jays, Harold Melvin & the Blue Notes, and sometime during the late ’70s danceable R&B became a fad as the disco years emerged.

During the ’80s and ’90s, a more polished sound of urban and quiet storm ruled the airwaves, and over a period, R&B began to incorporate components of Hip-Hop- by the year 2000, dozens of recording artists had featured both singing and rapping on their records.

The decision by Billboard magazine to combined its pop and R&B charts in the early ’60s pretty much fueled the evolution of the genre. Since that time, R&B has been used broadly to describe a wide range of black musical genres, including disco, funk, soul, and rap.

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Thanks for checking out Lennox Music.  Unfortunately we are going through a major rebranding and restructuring of the website.   If you are a returning visitor, have no fear, we will be back up and running.  Just make sure you check back with us in the next few weeks where we will have a brand new site up and running with all new content.

Thanks for understanding.

In the meantime – watch this amazing video of one of the best R&B Singers of ALL time, Aretha Franklin :)


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